On June 1 and 2, 1000 of GRRRL Clothing’s most passionate customers will gather in Las Vegas for the third GRRRL Live, a two-day event of workshops on body image and empowerment facilitated by GRRRL CEO and motivator Kortney Olson. Another 5,000 attend digitally with 3 million exposed to the event through the GRRRL social media channels.
Women are powerful, strong, committed to the brands they love. And they love GRRRL, a clothing movement founded on truth, bravery, and authenticity. This audience represents a new brand market segment, strong women who aren’t restrained by size. Who have disposable incomes that are 44% higher than the average, who are college educated, and in the 25 to 44 age range, with a combined social media reach in the millions. You won’t find this audience anywhere else.
GRRRL Live, June 1 & 2
The Palms Resort, Las Vegas
Target market: women celebrating and overcoming, enjoying a weekend of sisterhood and empowerment; 1000 in attendance with 5000 streaming