The days of just getting your name on a banner are over. If your business sponsors events, this workshop will transform how you handle your sponsorship properties. From deciding what to sponsor, to maximizing the benefits of that sponsorship, you’ll learn the best practice principles that will move your sponsorships from the merely charitable to strong marketing leverage opportunities that actually benefit your customers and deliver your brand.

Here’s what we’ll cover. Create a streamlined process for deciding what to sponsor and why. Negotiate your sponsorships so they more fully match your marketing objectives. Step more fully into the events you sponsor through strategic initiatives. Engage the rest of your company in sponsorship. Leverage each aspect of your sponsorship before, during, and after the event. Activate your target audience. Generate benchmarks and sponsorship measurements to quantify your sponsorship’s success.